Carlos Manzano

Experience

Strategic Business Executive, Communicator, Marketer

Communications & Marketing.

Manage strategic communication plans for internal and external stakeholders in the public and private sectors and academia. Ensure consistent and engaging messaging through traditional and social media channels. Create informative and interesting press releases, press kits, newsletters, op-eds, and other related marketing materials. Develop and implement effective communication strategies, goals, objectives, and tactics that build customer loyalty programs, brand awareness, and customer satisfaction. Establish metrics to assess performance and outcomes.

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Communications Professional, New York

  • Improved clients’ communications and marketing channels by 50% through new research and strategic planning.
  • Improved operations by 60% through the implementation of new policies and procedures.
  • Improved use of visuals and videos by 50 percent, creating stronger messaging and branding.

New York University (NYU), New York

  • Teach graduate courses in Public Relations Writing, Strategic Communications, Public Relations Consulting, and Theory andPractice of Public Relations in the M.S. in Public Relations and Corporate Communication. Adviser

Florida Atlantic University, Florida

  • Improved social media engagement by 35% in six months by targeting channels and audiences.
  • Improved performance evaluation research by 30% by implementing new procedures and guidelines.
  • Implemented project management methodologies, resulting in 80% improvement in operations.

Strategic Planning & Management.

Establish and document a clear vision and plan aligned with the mission, vision, and values of companies, agencies, and/or departments. Develop flexible plans that can adapt to rapid changes. Involve employees and other stakeholders and develop teams to ensure strategy, goals, and objectives are shared among all. Use project management methodologies to organize and divide tasks into activities that can be accomplished by team members. Manage scope, time, cost, quality, human resources, communication, risk, procurement, and stakeholders.

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NYC Dept. of Information Technology & Telecommunications, New York

  • Improved clients’ communications and marketing channels by 50% through new research and strategic planning.
  • Improved operations by 60% through the implementation of new policies and procedures.
  • Improved use of visuals and videos by 50 percent, creating stronger messaging and branding.

Office of the Mayor, Commission on Latin Media & Entertainment, New York

  • Developed and implemented business plans that resulted in over $122 million in new revenues.
  • Improved contracting by 60% by developing economic development policies and new fundraising mechanisms.
  • Relaunched the Commission, resulting in an over 800% increase in website traffic.
  • Attracted over 400,000 participants through major events with an economic impact of $115 million.
  • Launched integrated communication and marketing plans with strategic messaging that resulted in over 205 million media impressions on TV, video, radio, newspapers, blogs, and other social media.

Dept. of Youth and Community Development, New York

  • Created a web portal that resulted in 40% increase in communications with external stakeholders.
  • Improved operational efficiency by 25% through the implementation of new administrative systems.
  • Improved data collection and reporting by 60% and re-trained all employees for better use of technologies.

Government & Community Relations.

Develop government and community relations plans that strengthen community engagement and maintain and sustain meaningful partnerships. Maintain good working relationships with local, state, and federal officials. Monitor legislation and write briefings, talking points, fact sheets, and other documents for senior leaders on the benefits and/or potential impact to companies' plans. Attend and organize forums with partners to inform communities on companies' operations in specific communities. Coordinate with corporate responsibility department for better synergies and allocation of resources.

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Board of Elections, New York

  • Achieved 98% ADA compliance for accessibility to poll sites throughout the city..
  • Improved communications by 50% percent by assisting with media interviews, translations, and other materials.
  • Improved operations by 60% through the use of technologies such as the CAD system and new voting machines.

Research & Data Analysis.

Use research from trusted sources to investigate and innovate. Develop data analysis to summarize, interpret, and determine patterns, relationships, and trends to inform decision-making. Present positions why research and innovation are needed to make improvements and remain competitive. Translate technical jargon into information that is easily understood and acted upon by targeted audiences. Monitor new trends and research that can add value to operations and plans.

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Midtown Media Consulting, Inc., New York

  • Improved best use of social media practices by 40% by implementing new policies.
  • Increased exposure and branding by 35% by spearheading design and implementation of across-the-board marketing strategies that integrated multiple mediums (websites, e-newsletters and promotional collateral).
  • Demonstrated successes in customer satisfaction and retention, resulting in 90% returning customers and new referrals.